I wish I had a dime for every time I was told by a salesperson a prospect’s only objection was price. I would be on an island somewhere writing this blog. Maybe not five days a week, but I’d still write it.
ORIGINAL SOURCE
Let’s all stand up and admit something: It’s not about price. Go ahead, look in the mirror and say it, “I didn’t do my job. It’s not about price.” Now, doesn’t that feel better?
Are there price shoppers? Absolutely. I encounter them every day. But, if they will choose you because you are $5 cheaper, they will leave you for the same reason.
My point is this: if a prospect isn’t sold, price doesn’t matter. Period. Let me say that again: if a prospect isn’t sold, price doesn’t matter. I don’t care how low you go or what all you throw in, if they aren’t sold on how you and your product can solve their problem or make their life easier–no sale.
A man without a driver’s license doesn’t care about the cost of a Ferrari. Right?